Thanks to PurColor, watching movies feels almost like you're there. It allows the TV to express a wide range of colors for optimal picture performance and an immersive viewing experience. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. Also, you'll experience more realistic color expressions thanks to its sophisticated color mapping technology. Experience clear imaging and performance as it automatically calculates and compensates frames from your content source. The 4K UHD TV pushes the limits of FHD by having 4 times more pixels so you can see the crisp, clear images you deserve. Now you can see even the smallest details of each scene.