State-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.

Built using flagship DNA, the Nikon Z8 is a compact, lightweight camera housing much of the technology from the Z9 but in a sleeker, more portable package. Dubbed the ultimate hybrid camera, the Z8 features the same proven sensor, processing, and AF capabilities of the flagship with a new body design that better suits gimbal use, event shooting, and other handheld applications.

Designed for modern-day content creators, the compact and portable Canon EOS R100 Mirrorless Camera offers a wide range of features to suit a variety of multimedia applications. Its excellent still-image capabilities start with its APS-C-sized 24.1MP CMOS sensor and DIGIC 8 processor, and the camera also provides 4K 24p cropped video recording.

Leveraging the power of a newly developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.

The Canon EOS R50 Mirrorless Digital Camera with 18-45mm Lens (Black) is a camera that does it all, and does it well. Cameras as easy to pick up and start shooting as the EOS R50 make photography simple and fun, allowing anyone to capture beautiful images right out of the box. The Canon EOS R50 features a powerful 24.2-megapixel APS-C size CMOS image sensor and DIGIC X image processor that combine to ensure outstanding image quality from a compact and lightweight form factor that fits comfortably in your hands. In addition to excellent still image capabilities, the Canon EOS R50 also boasts a suite of video functions with 6K oversampled 4K 30p capture and Dual Pixel CMOS AF II. These video features make the EOS R50 suitable for everything from vlogging to movie recording and any other video you want to share with the world.

The EOS RP and RF24-105mm F4-7.1 IS STM lens kit is a compact and lightweight RF-series kit that offers a versatile zoom range, capturing different subjects with ease. For macro enthusiasts, the EOS RP and RF24-105mm F4-7.1 IS STM lens kit is particularly advantageous, offering an impressive maximum magnification of 0.5x using Center Macro Focus - helping you snap photos from as close as one inch away. Your images and videos will remain clear and steady, too, thanks to a leadscrew-type STM motor that enables smooth autofocusing and optical image stabilization with up to five stops of shake correction. And, with a control ring that allows for quick setting changes, including shutter speed and aperture, the EOS RP and RF24-105mm F4-7.1 IS STM lens kit puts quality, convenience, and control in your hands, making it perfect duo for everyday use.

Introducing a standard full-frame camera evolved with hybrid features for still and movie shooting. The EOS R6 Mark II enables various photographic expressions that transcend boundaries between recording personal life and professional production purposes, as well as between photo shooting and movie shooting. Achieve creativity in everyday life with the EOS R6 Mark II.

Introducing a standard full-frame camera evolved with hybrid features for still and movie shooting. The EOS R6 Mark II enables various photographic expressions that transcend boundaries between recording personal life and professional production purposes, as well as between photo shooting and movie shooting. Achieve creativity in everyday life with the EOS R6 Mark II. The RF 24-105mm F4 L IS USM lens provides all-around impressive performance that?s ideal for landscapes, portraits, travel and more.

The EOS R10 is perfect for content creators looking to take their creativity to the next level. Featuring a high-speed shooting 15 FPS mechanical shutter, a 24.2 Megapixel CMOS (APS-C) sensor, and lightning-fast autofocus, the EOS R10 camera brings some of the best features from the growing EOS R Series to a sleek, lightweight design. The RF-S18-45mm F4.5-6.3 IS STM lens has a versatile zoom range of 18-45mm.

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. In the Box: Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery AC Adapter and Power Cord Sony ALC-B1EM Body Cap Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable