Taking Crocs Caribbean-wide
Back in 2002, Crocs™ was born after three businessmen stumbled upon a foam shoe during a sailing trip in the Caribbean. They wanted to improve the style, so it was comfortable, functional and easy to wear. What began as a small idea has transformed into a worldwide sensation, attracting customers from every corner of the map. Fast forward twenty years, Crocs is now an international leader in casual footwear for men, women and children.
Crocs and The Boolchand Group
About a decade ago, The Boolchand Group was given the opportunity to partner with Crocs by distributing their products in the region where the brand was born: the Caribbean. We started by introducing Crocs on the island of Curaçao, then expanded our operations to St. Maarten and St. Thomas, where we opened Crocs licensed stores. Both locals and tourists fell in love with the unique style and lasting comfort of Crocs footwear. Following this massive success, The Boolchand Group launched Happy Feet International, our division for the exclusive distribution of Crocs™ products to retailers in the Caribbean.
Sensational Styles
With over 300 collections, Crocs reaches fans of many different demographics. From the iconic clog to active sneakers, each shoe features Croslite™ material. This revolutionary technology provides soft, lightweight and odor-resistant qualities that Crocs fans love. It’s the perfect product for the Caribbean, as many of our customers enjoy aquatic adventures and beach lifestyles.
Pop Culture
Recently, Crocs has carved out an even more distinct niche through collaborations and endorsements with celebrities such as Post Malone and Justin Bieber, and with other brands such as Balenciaga and KFC. Marketing ideas like these have boosted the brand’s appeal even more and we’ve witnessed the success over the past two years. Looking towards the future, we’re excited to be a part of the accelerated growth of this brand.
The Future
In the Caribbean, it doesn’t have to be hard to find products that you know and love. You’ll discover high-quality products and brands, just like Crocs footwear, under the Boolchand’s umbrella. We’re excited to continue to expand our partnerships, channels of distribution and clientele. Questions about retailing Crocs in the Caribbean? Be sure to reach out to our team today!
